Case Study

Penny Appeal Canada

Over 5 years, Penny Appeal Canada, under the leadership of Talha, was able to 20x their annual donations.

Raised Over


In Donations
Built A Database Of


Active Donors
Cultivated A Database Of


Non-Muslim Donors


Increased Donations 20x

Systematically built a team that would focus on priority cities and expand ourselves from there instead of going too wide too quickly and having limited impact.

Digital Marketing

Realizing that building a presence in the community offline will take a lot of effort, we focused on digital marketing and acquired donors from there. Started with an acquisition cost of $37/donor to $7.33/donor

Community Engagements

Integrated Penny Appeal into the community by putting on events or sponsoring events that will not focus on immediate fundraising but rather long-term relationships.

Ready to grow your charity?