Case Study
Penny Appeal Canada
Over 5 years, Penny Appeal Canada, under the leadership of Talha, was able to 20x their annual donations.
Raised Over
$65M
In Donations
Built A Database Of
45K
Active Donors
Cultivated A Database Of
15%
Non-Muslim Donors
20x
Increased Donations 20x
Systematically built a team that would focus on priority cities and expand ourselves from there instead of going too wide too quickly and having limited impact.
Digital Marketing
Realizing that building a presence in the community offline will take a lot of effort, we focused on digital marketing and acquired donors from there. Started with an acquisition cost of $37/donor to $7.33/donor
Community Engagements
Integrated Penny Appeal into the community by putting on events or sponsoring events that will not focus on immediate fundraising but rather long-term relationships.